Patricia G. Ketchum Blog

Understanding E-mail Marketing Tips And Tricks – Basic Ones That Work

You probably know that there is no magic formula to creating a profitable e-mail list. And, there is no secret method that you have to discover. There are no fancy techniques that only insiders use. Well, okay, there are -but they aren’t what get the job done.

You need to create a solid foundation for yourself. This is how you are going to make money through email marketing.

You can create highly profitable lists, however, you need to use time-tested techniques to help you do it.

The new shiny method syndrome is bound to affect many, causing them to let time-tested techniques go in place of something that probably won’t work. Still, the tried and true are tried and true for a reason.

This article will share with you some strategies that will help you almost every time.

First of all, you have to remember that any real success that you have with your list is going to be based upon the relationships that you build with your subscribers. If you have a small list, it is actually easier to do. It will still work, even if your list is large or growing.

You want everything to be very personable. For instance, a new subscriber should receive a thank you email. Say something like “thanks for signing up” and something personal right afterwards. Let the people know that you have received an email from them if they have responded to something you have sent.

If at all possible, get feedback from these people. By doing little things like this, your subscribers will stay, and will not opt out.

Don’t stoop to using reconstituted PLR content in your emails. So many email marketers pad their mailings with cheap PLR content. Your audience deserves more. It’s true that some days can be slow on the news front. It’s true that creating top notch content that your audience will enjoy and find value in is not easy and is definitely time consuming. It doesn’t matter! It is better to send fewer emails that are extra valuable than it is to send lots of emails with poor content.

Your readership would much rather avoid being bombarded with poor content.

If you focus on quality over quantity, you’ll gain their appreciation and respect right away.

Another thing you should do is create different sections for your list based upon their opt in origination point and demographics. When you do this, your automatic messages can be targeted very nicely.

It’s easier to do than it sounds and it will keep you from promoting a product geared for women to a list composed primarily of men. You can also keep track of people with specific needs. You can also target people that may be looking for a multitude of different products. Without a doubt, segregating your list can be very helpful when it comes to marketing your products and services.

If you use some of the techniques in this article, you can take your e-mail marketing to the next level and make a lot of cash.

List building and selling basics always need to be remembered. It can help you succeed online.

So don’t pay too much attention to shiny new techniques that come your way. Stick to the basics and a strong foundation to succeed. Some of the things we have discussed in this article are all parts of the whole. And this whole represents profitable list building by creating a strong business foundation.